Fraenkel Gallery is pleased to present Lee Friedlander: SIGNS, an exhibition examining the five-decade long obsession of this highly influential photographer. Since the early 1960s, Friedlander has focused on the signs that inscribe the American landscape, from hand-lettered ads to storefront windows to massive billboards. On view from July 11 through August 17, 2019, the exhibition is accompanied by a 112-page hardcover book published by Fraenkel Gallery.
Made in New York, San Francisco, and dozens of cities and small towns in between, Friedlander’s photographs record milk prices, cola ads, neon lights, road signs, graffiti, and movie marquees. Depicting these texts with precision and sly humor, Friedlander’s approach to America transcribes a sort of found poetry of commerce and desire. A large majority of works in the exhibition will be shown for the first time.
Also on view will be a group of 16 early Friedlander prints, made on the road in the 1970s, on travels across the United States.